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Everyone starts out with nobody listening to them and nobody to listen to. How and who you add determines what Twitter will become for you.

Add Listening Powerful

You earn influence by giving value and attention to other people. BE USEFUL!

Attention Giving People

Focus on the core problem your business solves & put out lots of content & enthusiasm, & ideas about how to solve that problem.

Focus Ideas Marketing

Influence is providing attention and value to others.

Attention Influence Marketing

Relationships matter above all, and that you build relationships by making yourself useful, not annoying. The PR practitioner should focus on providing helpful service to the journalist whenever possible. Help them source good story ideas, provide sources with intelligent contributions to make, thank them for their time and attention.

Focus Ideas Intelligent

If you can't quit no matter how hard you try, then you have a chance to succeed.

Matter Succeed Trying

Effective results come from knowing what's in it for them. What's your community there for and how you can nurture it?

Community Knowing Social Media

Helpful is the new viral.

Helpful Social Media Viral

Ask what you can do for influencers, not what influencers can do for you - develop relationships!

Asks Can Do Social Media

Twitter marketing in 4 words: Listen. Learn. Care. Serve.

Care Marketing Social Media

Have courage. It clears the way for things that need to be.

Have Courage Needs Way

Want more Twitter followers? Take care of the ones you have FIRST!

Care Followers Want